Our Eye Doctors
Eye care professionals specialize in understanding how the human eye really works, as well as diseases and conditions that affect your vision – some of which do not have obvious symptoms. Eye doctors know how age and risk factors affect vision over time for young and old, and they understand the benefits and features of corrective lenses including eyeglasses and contacts.
Our optometrists take the time to explain the results of your eye exam, describe your options and listen to your eye care needs. Because maintaining good eye health is an ongoing partnership, we encourage you to ask questions and share your health information, which could be vital to monitoring, diagnosing and treating potential vision problems.
Dr. Matthew Michniewicz
Dr. Matthew Michniewicz received his Bachelor of Science degree from the University of Toronto before completing his studies and earning the degree of Doctor of Optometry from the University of Waterloo in 2018.
After several clinical rotations across Ontario, Manitoba and Oklahoma where he worked at the Muskogee Veteran Affairs Hospital, Dr. Michniewicz settled on Oxford County to start his career, and more recently moved to the town of Tillsonburg.
Dr. Michniewicz welcomes patients of all ages for their primary eye care needs, and enjoys keeping up to date with the latest in refractive surgery techniques and offerings. He has previously worked at TLC Laser Eye Centers and now consults with Laser Vision London across a variety of cataract and laser eye surgery patient cases.
When not at work, Dr. Michniewicz splits his time between working with and consulting several startups in the eye care field, training to earn his pilot’s license, going on trips with his spouse and dog, and traveling to new countries.
Dr. Emily Manning
Dr. Emily Manning earned a Bachelor of Science (Honours Biomedical Science) from the University of Waterloo. She also graduated with her Doctor of Optometry degree on the Dean’s Honours List from the University of Waterloo School of Optometry & Vision Science.
Emily completed an externship in ocular disease and therapeutics at the St. Albans Veteran’s Affairs Medical Center in New York City, where she received additional training with an emphasis on the diagnosis and management of glaucoma.
Emily actively takes part in continuing education courses to ensure she is up-to-date on developments in the field of optometry. She is a member of the Canadian Association of Optometrists and the Ontario Association of Optometrists and she participates in the Eye See Eye Learn program.
Emily is a native of London, Ontario and a resident of Tillsonburg for over 10 years. Outside of work she enjoys staying active and spending time with family.
Dr. Alicia Kelly
Dr. Alicia Kelly earned both her Honours Bachelor of Science and Doctor of Optometry degrees on the Dean’s Honours List from the University of Waterloo.
During her clinical rotations she spent time in rural Northwestern Ontario where she received training with emphasis on ocular disease treatment and management as well as vision therapy.
As a lifelong resident of Norfolk County, Dr. Kelly is excited to return and provide full-scope optometric care to the community. She is passionate about providing her patients with eyecare that is tailored to each patient’s individual needs with a focus on both education and disease prevention. She has special interest in the management of glaucoma as well as myopia control in the pediatric population.
When not providing optometric care, Dr. Kelly enjoys spending time outdoors either hiking or snowboarding and spending time with friends and family
Our Staff
Our exceptional, friendly staff is our greatest asset. They are excited about what they do, and they care personally about getting the best results for our patients.
"Our Welcoming Committee"
Denise
Front Desk Outtake
She is a Certified Optometric Assistant and has a diploma in Interior Design.
Denise is skilled in scheduling patient appointments whether for an annual visit or on an urgent basis. She organizes the front desk reception area, prepares patient files, rebooks outgoing patients, runs patient insurance and billings, takes patient payments and more.
You will always hear her friendly voice on the phone when you are calling or when she is calling you to remind you of your upcoming appointments.
Denise looks forward to continuing to grow with the office needs.
Deborah
Front Desk Intake
Deborah comes from a background in fashion and cosmetic sales. She brings with her many years of experience in merchandising, management and retail operations. More recently, Deborah completed a Diploma in Legal Office Administration and spent eight years working as an administrative assistant in the real estate industry.
Deborah brings her multi-tasking, organizational, and customer service skills to her position as front desk coordinator. She is currently working to complete an optometric assistant certificate.
"Our Pretest Technicians"
Damia
Pretest Technician
Damia joined our optometry team in December of 2020 after leaving the restaurant industry. She recently graduated and received a diploma in Office Administration- Health Services program at Fanshawe College. Damia will prepare you for your eye exam with a few simple questions and tests, allowing her to relay any questions or concerns that you may have on to the doctors!
She looks forward to learning and growing throughout the office, learning the Visual Field and Ocular Coherence Tomography (OCT) instruments. She’s also looking forward to taking and completing the CCOA course to earn her Optometric Assistant Certificate!
Sheila
Pretest Technician
Sheila joined our office in March of 2022. Years ago she graduated from Fanshawe as a graphic designer and worked in Newspaper and Television for 22 years before changing careers in 2009. She went back to school for Medical transcription, graduating with honours, and worked for a specialist here in town.
She took some time off to take care of her mother during covid, but is happy to be back in a medical office setting and looking forward to meeting you!
"Our Frame Selection Experts"
Claudia
Dispenser
Claudia is a new addition to the Optometrists on Broadway team, joining the office in March 2022. Claudia has entered the optometry field after six years working in the agricultural sector. During that time Claudia completed her Bachelor of Arts in Honours Global Studies & Spanish at Wilfrid Laurier University in Waterloo. Claudia then went on to earn her Masters degree in Immigration & Settlement Studies at Toronto Metropolitan University (formerly known as Ryerson University).
Although completely new to the field, Claudia arrives in office every day eager to learn and excited to develop a focused skill set in the field of optometry. You’ll find Claudia interacting with patients in the dispensary, happily helping patients with all of their glasses related needs (always with a beaming smile on her face!). Claudia, alongside a unified Optometrists on Broadway team, is committed to proving exceptional service and care to our patients.
In her spare time Claudia enjoys spending time with loved ones, travelling, and going on long walks.
Rebecca
Dispenser
Rebecca has been part of our team since 2017. She came to our office with over 10 years of Customer Service and Sales experience with the public. With a passion for learning, Rebecca has earned her Diploma in Administrative Assistance in 2015, her Certificate in Fitness and Nutrition in 2017, and is currently working on her Diploma in Medical Transcription and Dictation and hopes to graduate later this year in 2021. She is also 2 years Certified as a CCOA member.
As a member of our Dispensary Team, Rebecca enjoys helping patients select their latest eyewear and have fun with their style. She helps decide on the best lens design to suit every patient’s needs, as well as measuring them for their custom lenses. Rebecca assists with one-on-one contact lens training with first time lens wearers and helps with contact lens ordering when needed.
You can usually find Rebecca in the office adding some style an décor to the frame room when she’s not busy helping patients with dispensing.
Brianne
Dispenser
Brianne joined our team in 2018 with over 17 years of customer service experience and is well known in the community from working at Coward’s Pharmacy.
She has worked hard at becoming a Certified Optometric Assistant and recently received her certificate in Medical Terminology. She has also completed Myopia Management training and is certified to dispense Miyosmart lenses.
Brianne loves to assist patients and enjoys seeing familiar faces. You will often find her in the dispensary helping patients find a suitable frame, discussing options, and taking thorough spectacle measurements. She also enjoys helping patients with minor adjustments and repairing frames.
Brianne spends the rest of her time at the office doing one-on-one training for first time contact lens patients. She is patient and knowledgeable when it comes to teaching patients how to insert, remove, and properly care for your new lenses. She handles the majority of contact lens orders that come through the office.
She has a passion for reading , music and always has a smile on her face to welcome you into the office.
Gina
Dispenser
Gina is an honours graduate from Westervelt College from the Medical Secretarial Program. She brings over 15 years of experience working in a busy medical office environment. She also is a Certified Optometric Assistant and she is fluent in Greek.
You will find Gina in the dispensary with a friendly smile helping patients find the perfect frames, taking measurements, doing repairs to glasses and assisting with OCT’s.
"Our Management Team"
Kelly
Operations Manager
Kelly has retired from TDMH, where she worked as a Registered Nurse for 36 years. She joined the practice in 2012 on a part-time basis and with her Certified Optometric Assistant certificate, she continues her passion: to care for her patients. Kelly believes that education is the solid foundation needed to be successful as she continues to work on her degree in Psychology through Athabasca University.
Presently, Kelly is Optometrists On Broadway’s, Operational Manager. This fulltime position keeps her busy with this ever growing practice.
Kelly’s biggest supporter and cheerleader is her husband, Dale.